Episode 10:

Interview with Elisalex de Castro Peake, co-founder of By Hand London

In this episode we are joined by the lovely Elisalex de Castro Peake, many of you will know her as the co-founder of By Hand London, an independent pattern company that makes the most beautiful patterns for people who sew their own clothes.

She originally trained as shoemaker at London College of Fashion and has had a colourful and interesting journey to get to where she is today. 

You can now find her running every aspect of the business, from social media to design and pattern development.  As well as this, Elisalex is also a fantastic teacher and has a reputation for being a bodice fitting extraordinaire! Last but not least, she is an avid crafter and big supporter of sustainable fashion.

Join us as we discuss the fashion industry, the sewing community, the ups and downs of starting and running a business, fashion revolution, sustainable fashion, sharing your knowledge as a teacher and juggling personal and work life while still giving yourself some slack.

“If I was talking to myself, in a non-judgemental way… I would say to be kind to yourself”

A couple of notes from the show:

Fashion definitely runs in the family for Elisalex, her mum is the founder of Fashion Revolution, an organisation that campaigns for ethical and sustainable practice in the fashion industry.
If you’re keen to try a bodice fitting master class then head over to the New Craft House where Elisalex regularly teaches. At the time of release of the episode all classes are on hold due to Coronavirus but they will be back up and running as soon as it’s safe so keep an eye out for future dates!
This episode coincides with fashion revolution week, head to the fashion revolution website to find out more.
“Who made my fabric” is By Hand London’s response to fashion revolution week, check out their list of sustainable fabric merchants on their Instagram account!
You can find Elisalex on her personal Instagram account, the By Hand London website and The By Hand London Instagram.

A couple of notes from our Caroline & Kathryn:

You can listen to all the Vogue Global Conversations online. Take a look, they’re really inspiring! The conversations are:
“The Future of Creativity” with British Vogue’s Edward Enninful, Marc Jacobs and Kenneth Ize.
“The Future of Sustainability with Vogue España’s Eugenia de la Torriente, Stella McCartney and Gabriela Hearst.
“The Future of the Fashion Show” with Vogue Runway’s Nicole Phelps, Olivier Rousteing, Natacha Ramsay-Levi and Cedric Charbit.
“The Future of E-Commerce” withVogue China’s Angelica Cheung, Virgil Abloh, Stephanie Phair and Remo Ruffini.
The Future of Brick-and-Mortar” with Vogue Italia and L’Uomo Vogue’s Emanuele Farneti, Vittorio Radice, Pete Nordstrom, Burch Pierre-Yves Roussel.

Kathryn’s Live Pattern Cutting class

Is there a topic you’d like us to cover? We’d love to hear from you! Contact Kathryn and Caroline directly with any comments / feedback on fashionhalfcut@gmail.com. Alternatively you can reach out on instagram @fashionhalfcut.

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